custom rings

Local Jewelers vs. Big Box Stores

Posted by Grogan Jewelers By Lon on Oct 15, 2019 8:00:00 AM

In Jewelry

Visit Your Neighborhood Jeweler: The Benefits of Buying Local

Whether you are picking the perfect engagement ring for the person who has captured your heart, or buying a new bauble just to treat yourself, you have no shortage of choices for where you can purchase jewelry. There are big chain retailers at your nearby shopping center, and online stores that specialize in precious gemstones and metals, but when you’re looking for the perfect piece, there’s no substitute for establishing a relationship with a locally owned jewelry company. Here are five reasons why.

  1. You Can Examine the Quality in Person

We’ve all experienced the disappointment of ordering something online, only to discover it doesn’t look anything like the photo from the website. Shopping locally for jewelry allows you to get up close and personal with it. Unlike with shopping online, there’s no guesswork and no worry that you won’t get precisely what you paid for. 

In-person jewelry shopping allows you to compare the variations between different designs and materials, and helps you make a more informed decision about which option is best. If you are buying the jewelry as a treat for yourself, shopping in person also enables you to try it on and see how it looks on you before you commit to the purchase. 

  1. You Can Experience Unparalleled Customer Service

Locally owned Middle Tennessee jewelers like Grogan Jewelers by Lon are your neighbors. We live, work and play here, just like you do. We are committed to upholding the same family values that have made us a trusted local jeweler for more than a century. As soon as you walk in the door, our priority is to offer you a personalized level of attention. Our goal is to be the jeweler you return to time after time, whether you want to purchase a new piece or if you need a simple cleaning or on-site repair

  1. You Can Benefit From Extensive Knowledge and Training

If you shop for jewelry online or at big-box stores, you won’t always be able to ask questions and get reliable advice from someone who knows about all the ins and outs of jewelry, from how to select the right metal to what cut of stone is best for your partner’s engagement ring. Often, online and chain stores don’t have people on staff who have received training and education specific to the world of jewelry. Therefore, shopping with a locally owned jewelry store can give you the confidence that you are making the right decision about what to buy, and that you’re getting a piece that will last a lifetime. 

  1. You Can Enjoy Customized Jewelry Design

What if you have your heart set on getting a truly one-of-a-kind piece? Many big-box and online retailers don’t offer custom jewelry design, which means you run the risk of ending up with a cookie-cutter piece that looks just like thousands of others. In contrast, locally owned jewelers can provide custom design services to ensure the necklace, ring or bracelet you’re buying is unlike any other. The process is much more personal, and can help you forge a lifelong relationship with your local jeweler.

  1. You Can Benefit Our Local Economy

Whether you live in Brentwood, Nashville or Cool Springs, supporting a locally owned business helps the economy in your community by keeping the money where it belongs, which can spur job creation and improve local infrastructure. According to one expert, for every $100 spent at a local business, $68 remains within the community. That represents more than twice the amount large chain businesses reinvest. 

Shop Local at Grogan Jewelers by Lon

If you’re in the market for a new piece of jewelry, and want to do business with a neighborhood jewelry store, visit us at our Cool Springs location. We proudly serve the Middle Tennessee region with our custom jewelry design, knowledgeable service, same-day repairs and a complimentary lifetime warranty on every piece we sell.